Anbindung der Tochterunternehmen mit BizTalk Server
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„Bei der Integration unserer Tochtergesellschaften verlassen wir uns auf Microsoft BizTalk Server und QUIBIQ.“
Ahmet Ihsan Ceylan,
CIO Arcelik-Beko Deutschland

EDI platform based on BizTalk Server for networking the subsidiaries of Arcelik


The objective of the project was to realise an integrative EDI platform for the subsidiaries and transport service providers of Arcelik to the major European retailers (Metro, Rewe, Markant, etc.) via a central transaction and communication platform. BizTalk Server was to be used as a central application to prepare and control the electronic data exchange behind the business processes (transport orders, invoices) between external trade partners and internal transport service providers.


The solution is based on QUIBIS EDI, which was developed as a standard solution for electronic data exchange based on BizTalk Server. The custom development was successfully replaced with minimal customer-specific adjustments. Arcelik thus now has a flexible, central, integrative EDI platform for all subsidiaries. Recent acquisitions can be quickly and flexibly connected on the platform.

Advantages for Arcelik

  • Integrative EDI platformfor all Arcelik subsidiaries
  • Efficient connection of new partners
  • Electronic data exchange without media disruption with major European retailers
  • Efficient support for various departments thanks to operating tools for monitoring the implemented processes
  • Seamless order management of logistics service providers through tight SAP/EDI integration



Arcelik Ltd., The Turkish parent company, was founded in 1955 and produces approx. 7 million large appliances and 8 million components every year. Its subsidiaries and other company brands include Beko Elektronik A.S., Blomberg and Elektra Bregenz.

Its over 9,500 employees in 85 countries generated a total turnover of €1.9 billion in 2003. Production is exclusively oriented towards the highest quality standards. The "TPM EXCELLENCE AWARD 2002", the "Most admired household appliance manufacturer" award (Capital Magazine) and the company's designation in Turkey as "Company of the Year 2003" by the business newspaper "Banker" are the results of its efforts.


Michael Bäuerle

Heßbrühlstr. 11
70565 Stuttgart
Tel. +49 - 711 - 99765 - 450

Email: michael.baeuerle(at) 

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